It is not your work to do anything against them if you feel anything wrong is happening the Behind Every Great Teacher There Is A Great Dog shirt. If you try to do anything many times you will be the one having problems later on. Next, you want to understand the lifetime value of your customer. First, you need to figure out what “lifetime” is. This may be tricky because you may not have been around long enough to know how long the “average” customer will stick with you. If you do not have that information, try to make a realistic guess. It will depend on what your software is and does, and who your customers are. Small customers go out of business, even if they like your software. Marketing software may get used for a while, then abandoned.
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Billing software can become an integral part of a Behind Every Great Teacher There Is A Great Dog shirt. Say you determine that you lose your customers per month. That is pretty good, but it also means you will lose of your customers per year. I would spend the rest on the best possible avenues you know of for sales and marketing. For lots of SaaS companies, that is on-line advertising (google, facebook, banner ads, etc.) where it is very easy to monitor your performance. But, given the particulars of your business, you may have a better sense than hiring direct salespeople or going to trade shows, or something else, is better.